I received a call from a good budd of mine, Dr. Michael Murray over the summer. He was rebranding his practice to display more of his holistic approach to chiropractics. He needed my help to rebrand his business with a logo for the newly formed

Brooklyn Body Blossom

.

Key initial ideas were:

1. Display the Brooklyn Bridge in some form

2. Show cues of an inspirational artist;

Alex Grey

3. Include a lotus shape.

First and foremost, I want to thank Dr. Murray for working with me through last summer. This was a tough assignment but he was great with feedback and as an artist himself, I think we collaborated well to create a logo we're both proud of. I'll show the finished product first and then a few pieces that helped lead up to the final design.

Clients quick napkin sketches

Inspiration board

1st pass of thumbnail sketches

Almost there! Final font selection