The Ohm Putt & Approach disc gives customers the glide, feel, and flight of the popular Streamline Pilot but in an overmold form. I feel this disc is going to be a favorite for years to come. Approaching the design for the Special Edition, I ventured to amplifier tubes and how Ohms relate to the temperament of amplifiers and the management of current. Since Ohm’s deal around a concept, that difference between two points is directly proportional to the resistance of the circuit; We shifted gears and went away from the amplifier tube idea.

From the jump, I wanted to have a sense of energy within the bolts and stay clear from the expectation of yoga and “oohhhmmmmmmmm”. I felt that idea was too easy and not really fitting within the MVP brand. Using my love of illustration within concert posters; I was able to rough in that staggered jolt. It was the second round of ideas that steered us to the fist/ hand concept. It’s a simple visual that represents current flow and the resistance that the fist creates.

I’m a firm believer that nothing comes easy. It took some churning to personally bring the best idea forward. All in all, to step back as a marketing department and reassess the direction of this design, seemed like the best thing that happened. What do you all think of the Special Edition design? How are you liking the MVP Ohm in general? Thanks for stopping by.