Tim Robbins and Will Davis of Disc Hunt approached me for a product they were getting ready to market called UFO Glow. They loved the art I used for a disc golf doubles event last year called "Crazy Chain". I love creating that type of style and was happy to be aboard to help them all out.
After seeing early product prototypes, What instantly came to mind was something dealing with UFO's. There were also some other ideas to play around with like the Nuclear Power plant since we're based and live rather close to the Harris Nuclear Plant. Not saying I've been abducted by aliens in the past but many of my family members can attest to my infatuation with Aliens. I knew this is what we had to do.
I had to overcome a few obstacles after seeing that the low camera angle would not have shown off the UFO Glow tape like I was planning to. A friend of mine really helped me get it back to what really mattered. The product itself. I had too much going on in the first initial roughs. Your eye focused more on the disc golf basket, and UFO while the intended focal point was left to be picked up as a secondary or third read. I took the idea into Google Sketchup, nailed the camera placement and took off from there. I needed to forced the field of view more and get the product and contrast working in the foreground.
In the end, mixing the crazy chain style of illustration with that classic B movie/ Mars Attacks! influence was the right way to go. The customer couldn't have been any happier.