"Push it to the limit"
The MVP Limit is a 24.5mm High Speed Driver designed to be the fastest, most overstable disc in MVP's entire line up. My Art Director, Zachary Kelbaugh laid out a pretty good description to start planning behind:
"We talked about the conceptual intersection for the name... being the fastest, most overstable disc -- and the class as a whole refers to space travel, with the speed of light being the theoretical limit for speed in the universe. "
I had an opportunity to bust out my love for everything 80's. I changed into my jammer shorts and pulled out the 80's action playlist on Spotify! Getting started on this didn't take me much time at all. The initial idea was to mimic the typical action movie posters of the time (Rambo, Over the Top, Big Trouble Little China). Heroic character posed in the center with explosions, and commotion happening behind him/her. I even went so far down the rabbit hole and stumbled onto some retro-futurism which was really neat. None the less, for the scope of the project and how the release was playing out, We went with a retro-wave direction into the rough and final stages. As a team, we felt like keeping the design clean and tech felt more MVP without crossing into the Axiom Discs branding.
In the end, there are some things that you all aren't getting a chance to see. There were some really solid ideas in the thumbnail stage that just might poke their head up when a new project comes a long. A little bit out of my comfort zone but it takes experimentation like that to really grow as an artist. I hope you all enjoy. You can pick up this special edition and a bunch of online disc golf retailers.
