Excited is an understatement. Jeff Panis (Marketing Director of Innova Champion Discs) reached out quite a while ago when he assumed his new role. A lot of things were on his plate at the time, so we talked briefly and got back in touch a few months down the road. An opportunity was in place to design a commemorative stamp honoring 30 years of the Roc's existence. The Roc has been one of Innova's most popular molds without question. This was a huge opportunity that came with a lot of weight.

In the initial sketches I proposed, there were some good things to build off of. I had awesome friends who helped me out in critique. One of the main things I overlooked that they quickly pointed out was the silhouette strength of the head. My goal was to have this Roc reach a point of near weightlessness. For example, If you stretch your back out in your chair (I do this from time to time) , you arch the back, the chest protrudes out and your chin tips up. This pose is something I tried to capture. As Innova and I progress through the development of the stamp, The head tips back down a bit to give the bird more shape. The wings extend out to give some symmetry to the stamp. The body develops all the way to it's last and final version and the final is the result of of multiple revisions for the better.

If it wasn't for my friends and their fresh eyes to give me critique, the direction of Jeff Panis, Levi Wilcox and the crew to keep pushing this stamp, it would've honestly turned out to be less than what it should've been. What do you all think? I'd love to hear your thoughts in the comments. Thanks for reading.