2016-2017 was a crazy time. I was glad to be a part of the first Homegrown Series put on by the Carolina Hurricanes. The fact that I was offered an opportunity to assist on more than one occasion had me above the clouds. The Homegrown Series is an idea that started last year that introduces fans to enjoy local food, beer, As their 20th year anniversary as a hockey club was approaching, I wondered if they were going keep it going for this anniversary year. I wondered how much it'd change based on last years reception. I was reached out to by Kyle Fowlkes (Carolina Hurricanes Graphic Designer) and was asked if I'd be able to return and contribute a poster design alongside this year's new lineup of amazing artists.
This years design is quite similar to direction as last year's PNC Arena poster. The concept this time around was to bring more of a personal approach to the design. The idea was to bring in the teams Captains and leading goalie into the eye of a storm. I wanted it to be intense, powerful and convey the team and fans unwavering spirit. I used a few symmetrical composition tricks to help set up the poster for the most impact.
Below is a timeline on how this poster came to fruition. I want to thank Kyle, the Carolina Hurricanes and everyone who had helped with personal critique of this poster. As one of my close friends said recently: "We operate in a profession that contains constant critique. Our world is much different than a traditional artist who sells their skills and particular image. Sometimes we need to step back and realize not all people want to be critiqued."
I gladly took it and tried to better this design. What do you all think? Does it succeed? Does it improve upon the work from last year's Homegrown Series? I'd love to hear your thoughts! Come out and see the poster with your own eyes on March 31st, 2018 when the Hurricanes play the NY Rangers at PNC Arena! You can check out the Homegrown Series page here
Carolina Hurricanes-Homegrown Poster #2
I can't say enough about the first poster experience . The Hurricanes were super accommodating and a absolute joy to work with. It was such an honor to be a part of the Homegrown Series not once but twice this year. As an artist, I really appreciate the concept that The Hurricanes have incorporated into their games. Reaching out into the public and calling on local musicians and artists to be a part of the games really showcases North Carolina's diverse talent and creates a sense of community, that is something that I love being a part of.
Kyle Fowlkes gave me another ring and invited myself and another artist by the name of George Hage to have the opportunity to do one more poster for this year. I wanted to stick to something I've really enjoyed over the years and that's more of a scenic landscape type of painting.
My goal was to create a calm yet uneasy feeling as you're looking toward the iconic PNC Arena. I wanted to convey the energy of the storm brewing. For me, this also translates into the energy of the players and the fans, those pregame jitters. I also wanted the opponents to look at the poster and feel that same energy, that determination that our players will exude once they step onto the ice.
What do you all think? Please leave a comment and feel free to share!